Privacy Policy
How we collect, use and protect your personal information. Last updated 4 November 2026.
SM Tours & Travels (“we”, “us”) provides taxi, cab and tour services in and from Mysuru, Karnataka. This policy explains what personal information we collect when you use smtoursandtravel.com or book with us, how we use it, and the choices you have. Please also read our Terms & Conditions.
1. Information we collect
Details you give us
- Booking form: your name, phone number, service type, pickup and drop locations, travel date and time, trip type, vehicle type and number of passengers.
- Tour enquiry form: your name, email address, phone number, preferred travel date, number of persons and any special requests.
- Calls, WhatsApp messages and emails: whatever you choose to share with us, such as flight details for an airport pickup.
- Corporate customers: the company and billing details needed for contracts and GST invoices.
Trip and payment information
Our vehicles are GPS-enabled, so a vehicle's location may be recorded during your trip for safety and service reasons. We also keep records of the payments you make to us. We accept UPI and cash only, and our website does not take payments.
Information collected automatically
When you visit our website, the advertising tools described in section 4 may collect technical information such as your IP address, browser and device type, the pages you view, and whether you arrived through one of our Google ads.
2. How our booking forms work
Our booking and tour enquiry forms do not save your details in a database on our website. When you submit a form, it opens WhatsApp with a pre-filled message, and we receive that message only if you send it. WhatsApp is operated by Meta, and its privacy policy applies to messages you send through it.
Separately, submitting a form may share some of the contact details you entered with Google, as explained in section 4.
3. How we use your information
- To answer your enquiries, send quotes and confirm your bookings.
- To arrange your vehicle and driver and keep you updated about your trip.
- To provide customer support, handle complaints and keep our passengers and drivers safe.
- To issue invoices and meet our legal, tax and accounting obligations.
- To measure and improve our website and advertising.
4. Cookies, Google Ads and other third-party tools
- Google Tag Manager loads the advertising tools listed below on our website.
- Google Ads conversion tracking records when a visitor who came from one of our ads calls us, taps a WhatsApp link or submits a form, so we can measure how our ads perform. It uses cookies to do this.
- Google Ads enhanced conversions: when you submit a form, this tool may automatically detect contact details you entered, such as your phone number, email address or postal address, and send them to Google in hashed (scrambled) form to help match the action to one of our ads.
- Google Maps: our Contact page includes an embedded map, and Google may set cookies when it loads.
You can block or delete cookies in your browser settings and manage personalised ads through Google's My Ad Center. Google explains how it handles this information in how Google uses information from sites that use its services and in its privacy policy.
5. Who we share your information with
- Our drivers and staff who need your name, phone number and trip details to complete your booking.
- Hotels and other travel partners, only when you ask us to help with arrangements such as accommodation.
- Service providers, including Google and Meta (WhatsApp) as described above, and the banks and UPI apps that process UPI payments.
- Government or law enforcement authorities, where the law requires it or where needed to protect someone's safety or rights.
We do not sell your personal information.
6. Photos and customer reviews
Our website shows photos of travellers and customer reviews. If you appear in a photo or review and would like it removed, contact us and we will remove it.
7. How long we keep your information
We keep personal information only for as long as we need it for the purposes described above, including any period required for legal, tax and accounting reasons.
8. Security
We take reasonable steps to protect your information from unauthorised access, loss or misuse. However, no method of sending or storing information over the internet is completely secure.
9. Your choices and rights
Subject to applicable Indian law, including the Digital Personal Data Protection Act, 2023, you can ask us to:
- tell you what personal information we hold about you;
- correct or update your information;
- delete your information, where we are not required to keep it; and
- stop using your information where you previously gave consent. Withdrawing consent may mean we cannot complete a booking.
To make a request, use the contact details below. If you are not satisfied with our response, you can also complain to the relevant authority, including the Data Protection Board of India.
10. Children
Our website and booking forms are meant for adults. Bookings for anyone under 18 should be made by a parent or guardian.
11. Links to other websites
Our website links to other services such as WhatsApp, Google Maps, Facebook, Instagram and Twitter. Their own privacy policies apply when you use them.
12. Changes to this policy
We may update this policy from time to time. The date at the top of this page shows when it was last changed.
13. Contact us and grievances
For privacy questions, requests or complaints, please contact our Grievance Officer, Nagaraju GM. We will respond as soon as we can, and within one month at the latest.
Nagaraju GM, Grievance OfficerSM Tours & Travels
2nd Floor, 541/1-CH10, West Cross Road, Sunnadakeri, Kumbargeri (Bestageri), Rahmania Mohalla, Mysuru, Karnataka 570004
Phone: +91 6363206398
Email: smenterprises585@gmail.com